Advertising in an Internet Age

Here's a spectacular advertisement for Pedigree dog food which I just came across on Boing-Boing. While some of the commentors find it derivative or outright imitative of other videos, I find it to be a strangely fascinating view of dogs in motion. Technical details are available in the discussion at Dogster, along with an explanation of the original "charge" from the advertising firm. But for me, it is all about the dogs...